RIM Launches Blackberry Mobile Fusion!!

Battered Research in Motion is hoping to leverage its’ shining reputation for wireless security, even if it means letting competitors into the fold.
RIM announced that it will be upgrading its’ Global Enterprise server. This server is generally used by companies to make sure that sensitive information does not go beyond their employees’ reach.

In addition to RIM products, this server will accommodate iPads, and iPhones, as well as Google’s Android.

“Building on years of leading enterprise mobility management solutions from RIM, BlackBerry Mobile Fusion will simplify the management of smartphones and tablets running BlackBerry, Google Android and Apple iOS operating systems.”

The hope is that customers, no matter what their product allegiance will come to rely on the security of RIM’s server.

“We are pleased to introduce BlackBerry Mobile Fusion – RIM’s next generation enterprise mobility solution – to make it easier for our business and government customers to manage the diversity of devices in their operations today,” said Alan Panezic, Vice President, Enterprise Product Management and Marketing at Research In Motion.

“BlackBerry Mobile Fusion brings together our industry-leading BlackBerry Enterprise Server technology for BlackBerry devices with mobile device management capabilities for iOS and Android devices, all managed from one web-based console. It provides the necessary management capabilities to allow IT departments to confidently oversee the use of both company-owned and employee-owned mobile devices within their organizations.”

RIM is also banking on the release of this new server to help buoy Playbook sales, which have been considerably limper than they had hoped. The launch of BlackBerry Mobile Fusion, slated for early 2012, is set to coincide with an upgrade to the Playbook, which will likely now offer its’ own email application.

Asif Khan, ABR
www.asifkhan.ca
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